A foundation in authenticity and purpose

Jersey’s amazing food scene definitely had a major influence on my interests and career. With so many incredible restaurants and talented chefs, my love for food naturally grew, and starting my food blog felt like an easy step to take. Beyond that, the sense of community and the opportunities available to young islanders was definitely a factor. Being surrounded by entrepreneurial individuals, including many in my own family, fostered a mindset where setting up my own business felt not only attainable but actively encouraged. This supportive environment gave me the confidence to pursue my goals wholeheartedly.

Debate club definitely helped enhance my communication skills, particularly in structuring and presenting arguments in a clear and constructive manner.

On the music side, starting at a young age taught me a lot about the importance of teamwork, discipline, and commitment. My experience in the Jersey Youth Orchestra was especially formative - it challenged me, while also showing me the value of collaboration and effective teamwork.

The IoD Jersey Scheme provided me with my first real exposure to the workplace, offering an invaluable perspective on the weight of decision-making and accountability in a professional setting.

I was entrusted with meaningful responsibilities and had the opportunity to contribute to various aspects of court operations, which really boosted my confidence. What stood out the most was watching professionals navigate complex cases, where effective preparation and clear communication were essential. This experience instilled in me a deep appreciation for professionalism and the importance of precision, lessons I’ve carried with me ever since.

I’ve always had a huge interest in International Relations - albeit the intelligence, foreign policy and war studies side rather than politics, but I also wanted to dive deeper into history. History wasn’t a subject I was naturally drawn to until one of my teachers at JCG made it so engaging that it became my strongest subject. The combination of both subjects made the ideal degree for me and it was such a rewarding experience; I still use a good amount of the knowledge and skills I developed to analyse data and trends, in order to to craft content that aligns with my clients’ audiences.

During my eight-month placement, I was given a large amount of responsibility across multiple departments and dealt with some particularly sensitive issues. It was definitely challenging at first, especially learning to communicate effectively in high-pressured, sensitive situations. But the importance of the work always outweighed the challenges. The experience honed my ability to remain composed, focused and adaptable - skills I still rely on today. Contributing to meaningful projects and working with such dedicated teams made it a really rewarding experience.

The Fast Futures Program by Avado was an intensive crash course that covered key areas like data interpretation, leadership, marketing, and accounting. One of the biggest takeaways for me was how crucial data is, the value of repetition and the necessity of continuously refining strategies to achieve strong results. That’s a lesson I still apply when creating content to make sure it’s resonating with my client’s audience. The marketing side helped me refine my existing knowledge, especially around branding, which was really useful when establishing Bite Sized Social.

My journey into UGC began with my Jersey food blog, @adventuresofabean, where I discovered how engaging and authentic video content could captivate an audience. As my interest grew, I started researching what makes UGC so successful, and found it all came down to authenticity - people connect with content that feels relatable and real. As a consumer, I understood the trust placed in authentic storytelling, and as brands and businesses started realising this too, the market for it developed.

Currently, I start by analysing my clients’ niche and audience behaviours, to understand what they want to see and ultimately to determine what content performs well. From there and particularly with my clients in the food, beverage and hospitality space, we focus on crafting content that entertains, engages and ultimately converts. 

I’d been working as a sole trader for about 18 months and I found myself facing increasing demand and sought advice from a trusted friend on my next steps. He encouraged me to take the next step and set up a limited company, offering his support throughout the process. The transition completely shifted my mindset and perspective on my business and has allowed me to focus on growth and scalability.

My confidence stemmed from a combination of my studies, internships, and professional experiences which all gave me the skills I needed to take this step. I’ve also been lucky to have a really supportive network of inspiring and motivating people around me, which made the leap feel like a natural progression.

I’m very grateful to have worked with some incredible brands and the foundation of my strategy lies in authenticity and purpose. Today’s consumers are highly attuned to inauthentic content, so I focus on crafting content that genuinely resonates and provides value.

Research and data are critical - as mentioned previously, I tend to deep dive into my clients’ niches to identify what performs well and aligns with their audience’s interests. From there, it’s a process of testing, analysing insights, and refining strategies to optimise engagement. For Gen Z audiences in particular, content has to be relatable and not overly polished to stop the scroll and drive engagement. It’s all about finding that balance between creativity and strategy to drive meaningful results.